For manufacturers & complex-product sellers
Custom CPQ system, built around your catalog
Configurix builds custom configure-price-quote (CPQ) systems for manufacturers and complex-product sellers — modelled to your catalog, your pricing rules and your dealer network, with optional 3D configuration, automatic bill of materials, branded quotes and native ERP/CRM integrations. Faster to launch and cheaper to own than off-the-shelf CPQ, built around your product instead of fighting it.
What is a custom CPQ system?
A custom CPQ (configure-price-quote) system is software built around one company's specific catalog, pricing rules and sales process, rather than a generic platform adapted to the business. It models products as configurable objects with explicit dependencies, resolves price in real time from your own ruleset, generates branded quotes and a deterministic bill of materials, and integrates with your ERP, CRM and e-sign stack. The output is a sellable, buildable order — not a sketch and not an approximation.
What it changes, in numbers
shorter quote turnaround once reps stop emailing engineering
configuration errors reaching production
from kickoff to first live customer quote
more configurations explored per opportunity
Ranges drawn from Configurix manufacturer rollouts in outdoor-living and building products, 2023–2026.
What problems does a custom CPQ system solve?
Quoting takes days because pricing lives in spreadsheets
Reps email engineering for prices, wait, follow up, lose the deal. A rule-based engine prices any configuration in seconds, exactly the same way every time.
Margin leaks because every quote is a one-off
Manual pricing is the largest single source of margin erosion in configurable manufacturing. Centralised rules with discount guardrails put the floor where finance wants it.
Production receives configurations it can't build
Reps quote combinations that don't physically fit together; production absorbs the rework. Configuration rules catch incompatible options before the quote is sent.
Dealers and channel partners sell inconsistently
Without a shared CPQ, every dealer brands, prices and pitches differently. A white-label portal standardises the sales motion across the whole channel.
Engineering redraws every order
When the configuration is the source of truth, drawings, cut lists and BOMs are generated — not drawn. Engineering reviews instead of redrawing.
What's included in a Configurix custom CPQ build
Rule-based product modelling
Every option, dependency and exclusion in your catalog encoded once — no more conditional pricing trapped in a sales engineer's head or a spreadsheet macro.
Real-time pricing engine
Cost, list, channel tier, region, currency, tax, volume and promo logic resolved on every keystroke. Change a price once, every quote in flight reflects it.
Automatic bill of materials
Every configuration produces a deterministic BOM — components, quantities, packaging — exportable to CSV, XLSX or pushed live into your ERP.
Visual 3D configurator
Optional white-label 3D front-end so customers, dealers and inside sales see what they're buying. Built specifically for the catalog, not generic CAD.
Branded PDF quotes
One-click quotes with renders, dimensioned drawings, itemised pricing, payment terms and offer validity — your logo, your colours, your legal.
Dealer / channel portal
Distributors and reps log into a portal under your brand with their tier pricing, their pipeline and their commissions — not a generic CPQ login.
Approval workflows & guardrails
Discount thresholds, margin floors, non-standard configurations and finance approvals routed automatically. Nothing leaves the building without the sign-off it needs.
ERP, CRM & e-sign integrations
Native connectors for SAP, Oracle, Microsoft Dynamics, NetSuite, Odoo, Salesforce, HubSpot, Pipedrive, DocuSign — plus REST API and webhooks for anything else.
Custom CPQ vs off-the-shelf CPQ vs in-house build
Off-the-shelf names below include Salesforce CPQ, Oracle CPQ, SAP CPQ and Tacton — all credible platforms, designed primarily for simple SKU-bundle pricing rather than engineered-to-order manufacturing.
| Dimension | Custom CPQ (Configurix) | Off-the-shelf CPQ | In-house build |
|---|---|---|---|
| Fits your product complexity | Modelled to your catalog | Generic objects, fights your data | Fits but expensive |
| Configuration UX | Visual, 3D-optional, tuned to your sales motion | Form-driven, dense, sales-engineer oriented | Whatever you can afford to build |
| Pricing rule maintenance | Owned by your team in a UI | Often requires certified consultants | Internal engineering |
| Time to first live quote | 14–60 days | 3–9 months | 12–24 months |
| Total cost of ownership (3y) | Predictable SaaS + setup | Seat licenses + heavy services | Hidden — keeps growing |
| Integration model | Native ERP/CRM connectors + REST + webhooks | Locked to a platform stack | Whatever you build |
| Ownership of catalog & rules | Yours, exportable | Yours, often in a proprietary schema | Yours |
| Upgrades | Continuous, included | Disruptive, services-led | Internal backlog |
How a custom CPQ implementation works
Phase 1: Discovery
We map your product range, pricing rules, channel structure and target ERP/CRM. Output: a signed scope, timeline and a written catalog model.
Phase 2: Catalog modelling
Your product experts and ours encode every model, option, dependency, BOM rule and pricing logic into the platform. Output: a complete digital twin of your catalog.
Phase 3: Integrations & branding
ERP, CRM and e-sign connectors wired up; the platform themed end-to-end with your domain, logo, colours, PDF templates and dealer-portal copy.
Phase 4: Pilot
A small group of inside-sales reps or dealers runs live quotes for 2–3 weeks against the new system. Output: a tuned ruleset and signed pilot acceptance.
Phase 5: Rollout & stabilisation
Full team trained, in-flight deals migrated, ERP go-live, and a 30-day stabilisation window with weekly reviews. Output: the entire sales motion on the platform.
Typical end-to-end: 14–60 days from kickoff to first live customer quote.
Integrations
The CPQ is the front door for sales; the rest of your stack stays where it is. We ship native connectors for the systems manufacturers actually run, plus a documented REST API and webhooks for everything else.
- ERP — SAP, Oracle, Microsoft Dynamics, NetSuite, Odoo, Sage
- CRM — Salesforce, HubSpot, Pipedrive, Microsoft Dynamics CRM
- Accounting — Xero, QuickBooks, FattureInCloud, DATEV
- E-sign — DocuSign, Dropbox Sign, Yousign, Adobe Sign
- Payments — Stripe, GoCardless, bank transfer, deposit links
- Custom — REST API + webhooks + Zapier / Make / n8n
Who custom CPQ is for
Built for any business selling a complex, configurable, made-to-order product through direct sales, a dealer network, or both:
- Pergola, veranda, awning and outdoor-living manufacturers
- Building products (windows, doors, facades, glazing systems)
- Industrial equipment and machinery
- HVAC and AC enclosure producers
- Furniture and custom millwork
- Aluminium extrusion and finished-product lines
- OEMs supplying private-label dealer networks
- Specialty vehicles, trailers and modular structures
Our flagship vertical is outdoor living — see pergola manufacturer software for a worked example of the same platform applied to a specific industry.
Frequently asked questions
- What is a custom CPQ system?
- A custom CPQ (configure-price-quote) system is software built for one company's specific product catalog, pricing rules and sales process — rather than a generic platform you adapt to your business. It models your products as configurable objects, prices them in real time using your own rules, generates branded quotes and a complete bill of materials, and integrates with your ERP, CRM and e-sign tools.
- How is custom CPQ different from Salesforce CPQ, Oracle CPQ or Tacton?
- Off-the-shelf CPQ platforms ship a generic data model and pricing engine that you adapt to your business through configuration, services and consultants. A custom CPQ system is built around your catalog from day one — your product structure, your rules, your UX, your integrations — and is typically faster to launch, cheaper to own over three years, and a much better fit for complex configurable or manufactured products.
- When does it make sense to build custom instead of buying off-the-shelf?
- Custom is the right choice when (1) your product is genuinely configurable with deep rules and dependencies, (2) generic CPQ requires extensive customisation just to model your catalog, (3) you sell through dealers or distributors and want a branded experience, (4) your pricing logic is a competitive advantage, or (5) you need a visual / 3D front-end. Standard CPQ is fine for simple SKU-bundle pricing — it struggles with engineered-to-order manufacturing.
- How long does a custom CPQ implementation take?
- Typical end-to-end timeline with Configurix is 14–60 days from kickoff to first live quote, depending on catalog complexity and number of integrations. Discovery and catalog modelling take 1–3 weeks, integrations and branding 1–2 weeks, pilot 2–3 weeks. Large catalogs (1,000+ SKUs) or multi-ERP environments may extend this.
- Who owns the catalog data, pricing rules and IP?
- You do. The catalog model, pricing rules, BOM logic, customer data and dealer data belong to you and are exportable in standard formats at any time, including after contract end. Configurix retains IP only on the underlying platform — the runtime, the configurator engine, the connectors.
- Does it integrate with our ERP and CRM?
- Yes. Native connectors ship for SAP, Oracle, Microsoft Dynamics, NetSuite, Odoo, Sage, Salesforce, HubSpot and Pipedrive, plus DocuSign / Dropbox Sign for e-signature and Stripe / GoCardless for deposits. Anything outside that list integrates through a documented REST API and webhooks.
- How is a custom CPQ system priced?
- Two components: a one-time implementation fee covering discovery, catalog modelling, integrations and branded build, plus a recurring SaaS subscription covering hosting, updates, support and seats. Implementation typically ranges from $25k to $150k depending on catalog complexity; SaaS is per-seat with channel-partner seats usually bundled. Exact pricing is scoped on the discovery call.
- Can it be white-labelled for our dealers and customers?
- Yes — and this is one of the main reasons manufacturers choose custom over off-the-shelf. The platform runs on your domain, with your brand, your PDF templates, your dealer portal copy and no Configurix logo visible to your channel or end customers. Dealers see your brand; their customers see your brand.
- How secure is the platform?
- EU-hosted on enterprise infrastructure, encryption in transit (TLS 1.3) and at rest (AES-256), role-based access control, audit logs on every quote and pricing change, SSO via SAML / OIDC for enterprise customers, and GDPR-compliant data handling with a signed DPA.
- Can we migrate from an existing CPQ or quoting system?
- Yes. During discovery we import your catalog from spreadsheets, ERP exports or legacy CPQ databases. In-flight quotes are migrated during the rollout window so reps and dealers don't lose deals in progress, and historical quote data can be brought across read-only for reporting continuity.
Ship a custom CPQ for your business
Book a discovery call. We'll map your catalog, sales motion and stack, and come back with a written scope and timeline within a week.
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